System Centering Solutions's Press And Articles

An Artificial Intelligence Bot Approach to SMB B2B Marketing

May 24, 2017

​The Small Business (SMB) marketplace is a large marketplace (over 25 Million in the US alone) which lags the broader marketplace in terms of core business productivity. This is despite the fact that a number of cloud-based B2B software applications have the potential to significantly add productivity to this sector at reasonable prices. However, the SMB market has been traditionally considered to be the “dead end” for B2B companies because of the difficulties of distribution into the SMB marketplace.    The SMB marketplace is lodged between the traditional consumer market (over 300M consumer in the US)  and the enterprise market (fortune 500 companies).   In the enterprise market, the transaction size justifies a dedicated sales channel. However, for the SMB marketplace, the transaction size is typically much smaller, so a dedicated sales channel is not economically feasible.  In the consumer marketplace, the market size is large and broadcast based methods (TV commercials)...

The Voice of Data Quality: Neither an Echo nor a Form of Confirmation Bias

December 2, 2016

As published on www.dataversity.net on December 02, 2016 In the aftermath of the U.S. presidential election, and amidst cries about “the day data died,” it is fitting to respond to the purported demise of data and questions about the value of this subject in general. Let me, then, state at the outset that data are alive and well: It is the interpretation of data – selective by many and prejudicial by many more – that makes it seem that this material is irrelevant; that it has no voice, so to speak, except the one we choose (often erroneously) to give it; that the numbers are meaningless because, as Donald Trump’s victory over Hillary Clinton allegedly demonstrates, we should not trust this or any other kind of data.   In point of fact, the election should put an end to confirmation bias, not a stop to data. For the latter has a voice – it is the signal that separates itself from the noise – and it must be our responsibility not to confuse that sound for something it...

Can Data Science and Big Data Improve Design?

October 21, 2016

As published on www.dataversity.net on October 21, 2016A question for Designers and Data Scientists alike: Can members of the latter empower representatives of the former? Which is to say, can design – a discipline dependent on the artistic ability and the qualitative skills of a given person – become better and more effective, because of the quantitative knowledge of a specific group of experts? Can, in other words, Big Data improve design and create a greater emotional response among consumers? The answer is: Yes. Big Data can reveal certain preferences, and confirm the numbers behind those preferences, involving why people like sites that have, say, a particular aesthetic and a distinctive layout. While that information will not transform you into artist, and though that material will not bless you with an intuitive eye for how to draw, sketch or paint, it will make an already talented Designer a more effective user of this digital domain of creativity.  For we now have the...

Democratizing Big Data: Empowering Entrepreneurs Worldwide

October 12, 2016

As published on www.foundersguide.com on October 12, 2016Democratizing Big Data, making it more accessible and affordable, is the key to transforming the way entrepreneurs do everything from overseeing website development and design to the manner by which they communicate with current and potential consumers. This shift, local in its ability to help entrepreneurs more accurately reach their respective communities and global in its implications for businesses of every size and interest, represents a permanent shift towards the creative executive – the enterprising individual – who can leverage this information for the good of his company and the benefit of the public as a whole.  Translation: Since this material is no longer the exclusive province of large corporations, and since independent experts can apply this data for entrepreneurs worldwide, every startup now has an advantage of incalculable value and immeasurable convenience.  On a practical level, this...

Big Data: The Key to Big and Successful Marketing

August 22, 2016

As published on www.dataversity.net on August 22, 2016 Some words about Big Data: It is irrelevant without big marketing, the kind of outreach responsible for connecting with consumers, resonating with listeners or viewers, and echoing throughout the auditorium or arena for an audience of interested attendees. For Big Data is like a map that an increasing number of experts can read, which for the purposes of this metaphor means the map itself (never mind the mapmaker) costs less money. When interpreting the information is more affordable than ever, and when access to that material is no longer the sole province of big corporations, the onus shifts to interpreting said content. Hence the rise of big marketing, which is another way of saying smart – and targeted – outreach to relevant buyers, shoppers, customers and potential leads.   So, while the analytical aspect of this job is no longer expensive, we should turn our attention toward the difference between conventional...

Converting Big Data Into Conversational Gold

July 25, 2016

As published on www.dataversity.net on July 25, 2016If data is a form of language – if all those ones and zeroes constitute a way of communication, then translating those figures into something intelligible for a mass audience should be the end-result of this phenomenon we call Big Data. It should be the culmination – no, the conversion – of a series of commands into a chance for discussion among the very people who represent the numbers flashing on hundreds of millions of screens, and causing the blades on those fans – in those server farms – to spin in seeming perpetuity. I give you, dear reader, the rise of conversational marketing, thanks to more affordable access to data.   Does this, then mean that we have some sort of alphanumeric way of helping companies reach the right consumers, at the right times, for the right reasons? In not so many words, yes; we have the experts to dissect the Analytics, and we have the economies of scale to make what was once the...

How Data and Conversational Marketing Helps Social Media’s Voice

June 24, 2016

As published on www.socialmarketingfella.com on June 24, 2016Fact: Big Data is nothing more than an empty term, a euphemism among the technorati, unless it produces the sort of “conversational marketing” necessary for social media; unless it yields superior content and inspires a dialogue among consumers; unless it showcases messaging that resonates because of the quality of its content and the eloquence of its voice; unless, in short, it is authoritative and authentic, believable because of the caliber of its story and the sincerity by which it tells its tale.   The good news is that data contain the information necessary to achieve that goal. The even better news is that data can strengthen everyone’s ability to communicate, transforming social media into a destination worth visiting and a site (or a series of sites) worth reading.   That means the style of writing, on and throughout the various sources of social media, should also rise. Rather, there will be a greater...

The Triumph of #BigData Relevance in the Social Media Revolution

June 8, 2016

As published on www.socialmarketingfella.com on June 8, 2016The triumph of Big Data may take many forms, but it already has an impact – a large one – within the realm of social media. By having entrée to key analytics, and by making that information affordable and accessible to as diverse an audience as possible, companies and consumers can have a more insightful – and sincere – conversation about their respective brands, and products and services.  Gone is the blather that pollutes too much of social media, thereby compelling businesses to use data to their advantage. Gone, too, is the meaningless quest for likes and followers, the worthless expense of purchasing bogus accounts and fake profiles. Gone, in short, is the way companies use social media, as if a series of sentence fragments and links constitutes a dialogue or a meaningful exchange of ideas. Perhaps the biggest change involving this situation is cost: If an entrepreneur can retrieve the same degree of...

Big Data Meets the Hospitality Industry: A Revolution in Marketing and Communications

April 8, 2016

As published on www.dataversity.net on April 8, 2016Perhaps the industry most awash in data is the one few people would imagine as so dependent on interpreting – and applying – that collection of ones and zeroes into actionable intelligence.   I refer to the hospitality industry – including hoteliers and their respective executives – that will use Big Data to transform the way various properties market to business and leisure travelers.   This revolution is, in fact, a twofold phenomenon: On the one hand, there is the sheer amount of data that is now available, including information about individual travelers and corresponding groups worldwide; while, on the other, the cost of analyzing and dissecting that data is now accessible to all because it is affordable for all.   I write these words from experience, since I am a strong advocate of the democratization of data. For it is that very event – the freedom to have professionals provide, translate and deploy...

The Big Data Revolution Within the Hospitality Industry

March 29, 2016

As published on www.hotelexecutive.com on March 29, 2016Big Data will provide a complete "digital profile" of current and prospective guests, enabling hotel executives to create more effective marketing and communications campaigns. This opportunity, available for all and affordable to all, will transform the way hoteliers interact with travelers; it will revolutionize this relationship for the better by making outreach more direct, personal and relevant. Thus, these benefits are too important to ignore - they are too substantial to dismiss - since the result will be a more intimate and gracious expression of loyalty from hotel executives on behalf of their most loyal supporters. Welcome to the big dividends of Big Data.   Attention, hotel executives: Every morsel of information about every guest - past, present and future - already exists; it is available for you to analyze, scrutinize, read, review and examine; it is decipherable, thanks to a revolution in technology and a...

Mining Data and Making Social Media More Sociable

January 26, 2016

As published on www.hotelexecutive.com on January 26, 2016Data and social media are the twin forces of change within the hospitality industry. Maximizing the power of these tools - for the good of workers and guests alike - is (or must be) a hotel executive's principal responsibility. Data and social media are the currency of the Web, with their respective collection and conversion of so many ones and zeroes into words and actionable intelligence. They are also the indispensable ingredients of the hospitality industry. Whatever label we assign to the first of these two forces, whether we speak of Big Data or information in general, one thing is certain: Access to that material is no longer the exclusive province of the world's top hoteliers and premier digital marketers - and that is very good news for travelers and hotel executives alike.   By democratizing data, by automating this process (for convenience) and streamlining this concept (for greater affordability), hotel...

Democratizing Data and #SocialMedia: Mass Meets Class

December 21, 2015

As published on www.socialmarketingfella.com on December 21, 2015​The effective use of social media, as well as access to Big Data, should not be – it shall no longer be – the exclusive province of global corporations with seemingly endless marketing budgets and a near-constant presence on every relevant online platform and feed. For there is no reason why entrepreneurs and medium-sized companies, from individuals with a passion for technology to organizations with a commitment to engaging consumers, should face the false choice of mass versus class; which is to say, there is no bar that prevents a business from reaching a substantial audience with a customized message that is as elegant as it is eloquent. Indeed, the latest chapter in the ongoing story of marketing and communications is, perhaps, the most important section of all: The democratization of data and affordable access to experts fluent in the language of the Web; professionals who forgo the generic for the...

Democratizing Big Data: Expanding Knowledge and Empowering Entrepreneurs

December 7, 2015

As published on www.dataversity.net on December 7, 2015 For all the talk about Big Data, and despite the multitude of conflicting definitions about this term, there is nonetheless a movement underway to “democratize” this issue; to automate and analyze information for small to medium-sized companies, thereby enabling these businesses to be more responsive to the needs of consumers and the wants of would-be customers worldwide.   This milestone is important because it levels the proverbial playing field between global corporations, with whole departments and experts dedicated to translating the language of the Web into customized messaging, and businesses with fewer resources – with much fewer dollars – necessary to otherwise stay competitive in this contest for the attention (and money) of consumers in the Americas, Europe, Asia and elsewhere.   I write these words from experience, where, in my role as Founder of Ocoos.com, I seek to make data more affordable...

Dr. Rahul Razdan, founder and CEO of Ocoos, Ocala, Fla.

September 28, 2015

As published on www.business-superstar.com on September 28, 2015 Dr. Rahul Razdan is no stranger to the business world: He holds a PhD in computer science from Harvard, is named on 24 issued patents and has over 20 of years executive management experience in a variety of roles in sales, R&D, and marketing. His latest endeavor is Ocoos, a cloud-based platform that enables business owners to build a world-class marketing solution for their distinctive interests. Q: What inspired you – and who encouraged you – to become an entrepreneur? Dr. Rahul Razdan: As the founder of Ocoos, which provides a variety of high-quality business-to-business services to mid-size companies worldwide, my entrepreneurial drive – this union, to borrow the words of Steve Jobs, of technology married with liberal arts, married with humanities – enables me to combine my technical skills as a computer scientist with my enterprising spirit for launching (and building) companies of exceptional quality and...

Why Outsourcing Social Media Is a Task for Professionals, Not Professional Interns

August 24, 2015

As published on www.rescue.ceoblognation.com on August 24, 2015 Companies can and do outsource a great many things. That comment is neither a criticism nor an expression of sorrow; it is, instead, a statement of fact.   Businesses outsource projects like web design and copywriting, as well as management of real-time traffic and the creation of intelligible reports about Web analytics.   The quality associated with outsourcing is, in the end, no different than the caliber (and accountability) of the work assigned to an in-house employee, meaning: If you have the right professional, someone who honors the most expansive definition of that word, technology shrinks or eliminates distance; it broadens (and often improves) the pool of talent, without regard to the physical limitations of recruiting candidates within a particular state or city.   Where outsourcing will make or break a brand, where it has the power to attract friends and followers (or alienate customers and repel...

Ocoos, Your World Class Website Solutions for Services and Complex Products

August 12, 2015

​As published on www.epodcastnetwork.com on August 12, 2015 Podcast: Play in new window | Download (Duration: 10:57 — 7.5MB)Dr. Rahul Razdan, the Founder and CEO of Ocoos, your world class website solutions for services and complex products joins Enterprise Radio. Dr. Razdan has authored numerous technical papers and is named on 24 issued patents.   Listen to host Eric Dye & guest Dr. Rahul Razdan discuss the following:   For the benefit of our listeners, please give us a summary about Ocoos. How do the services available from Ocoos level the proverbial playing field between entrepreneurs and larger corporations? Since Ocoos offers a top-to-bottom series of tools and resources, how does this consistency of quality help the end-user of, say, a startup or a small business? Please give us an example of some practical successes involving Ocoos.   Duration: 10:57  Dr. Rahul Razdan has over 20 of years executive management experience...

Using the power of the network to amplify your brand and online sales

August 9, 2015

Enterprises in various industries engage with networks of small businesses as distributors, suppliers, or customers. In general, independent small businesses have limited expertise and capability in sales/marketing. According to Google, 50% of these businesses do not have websites and 90% of them do not have websites optimized for mobile platforms. This is all in the context of 90% of consumers going to the internet as their primary method for research and increasingly doing so on mobile platforms. The situation is so extreme that Google has announced that it will penalize non-mobile optimized websites in their search ranking [mobilegeddon].   In this article, we will show that by meaningfully engaging with their network on the topic of online infrastructure, large brands can create a keiretsu effect which can amplify their brand, drive incremental sales, and strengthen their network.   Network Marketing for Distributors:   Enterprises such as insurance companies, financial...

Quick, Smart, and Responsive

July 7, 2015

As published on www.qsrmagazine.com on July 8, 2015 A democracy of data for the quick-service restaurant industry.The quick-service restaurant industry is built on the delivery of food—and data.  The former is obvious, complemented by the physical layout and the queue of customers, standing or seated, waiting, respectively, to place their orders or receive their meals. But the latter is the proverbial secret sauce, the (data) packet of ingredients that, when arranged and made accessible to a business owner, reveals valuable information about the interests, habits, and expectations of consumers. Translating that material into actionable intelligence, converting the language of the Internet with its collection of so many ones and zeroes into a series of facts, is the essence of data.  Whether we label that content “Big Data,” which is a media catchall for anything and everything that bears this stamp of importance, the point is this: Deciphering data, finding the details that...

Empowered by Data and Inspired by Words: Successful Use of Social Media

June 2, 2015

As published on www.thesocialmediamonthly.com on June 2, 2015 There is an online collision between data and deeds, between what we can now learn and what we continue to say and do within the world of social media. Think of the former as the savior of the latter where for reasons of pride and conjecture, and a sort of convenient deafness to the rhythms and cadences of communications (between the vernacular of Twitter, and the long-form writing of blogging and the conversational atmosphere of Facebook), too many companies miss the chance to enjoy the benefits of social media. This problem is neither too difficult to solve nor too costly to answer, because there is a revolution afoot; it is as real as any other milestone in the history of the Web, and as permanent as any shift in the relationship between companies and their respective consumers.   I refer to the revolution of access to Big Data; the once-exclusive domain of global corporations with seemingly unlimited resources,...

Hospitable by Nature and Intelligent by Design: Technology Solutions for Hotel Executives

April 13, 2015

As published on www.hotelexecutive.com on April 13, 2015 Hotel executives face a challenge and an opportunity, both of which have their roots in the disruptive power of technology.   At one extreme, there are the makeshift, room-for-rent social entrepreneurs - the men and women who offer overnight accommodations (courtesy of a spare bed, couch, futon or floor) to travelers in a major city - while at the other end of the spectrum there are conventional hotels and resorts.   The latter, despite their more spacious and inviting arrangements, including housekeeping, room service, plush decorations, magnificent views and in-room entertainment; among these conventional hoteliers and high-end, five-star brands, there is a keen need to more effectively reach potential guests and adapt to this hyper-competitive environment.   The only way to achieve that goal and increase occupancy rates, without succumbing to downward pressure from less traditional players in this space, centers...

Design and Data: The Essential Elements for Online Success

April 7, 2015

As published on www.rescue.ceoblognation.com on April 8, 2015 If there are two elements, which every business owner should have and every industry should possess, few are more essential than design and data. Or: If a company is to succeed online – if it seeks to make an impression with style and substance, through a combination of intelligence and analysis – then it must have a distinctive website, which gathers and mines data about current and prospective clients.   To ignore or dismiss the importance of the former is to squander the benefits of the latter; it is to divorce style from substance, when, in fact, the two are inseparable. That is, a company cannot have a generic website (and by “generic,” I believe most people know it when they see it, with the unmistakable tabs, quartet of colors, boring text, and graphs and pie charts) because the lack of an online identity – the absence of personality – will fail to attract new visitors, and quickly try the patience...

The Real Estate Agent With The Technology to Succeed: The 'Democratization of Data'

March 8, 2015

As published on www.realtytimes.com on March 8, 2015 Real estate professionals are more than experts about the properties they represent and the clients they advise. They are also champions of technology, advocates for new tools and resources to elevate their online visibility and more effectively market to prospective buyers and sellers.   To do that job well -- to have a distinctive website, one with its own high-quality design and easy navigability, which simultaneously captures data about individual clients -- traditionally requires a substantial investment in multiple developers, programmers, analysts and account executives.   For it is that very job, with its emphasis on personalization (each site should have its own identity and messaging) and scientific marketing (every professional should lessen the scattershot approach to communications, which is costly and hard to evaluate), which promises to transform the real estate industry into a more targeted and successful...

An Integrated Platform for Health and Wellness: The Next Generation of Websites

March 3, 2015

As published on www.corporatewellnessmagazine.com on March 3, 2015 Corporate wellness and technology are increasingly inseparable: The latter enhances the former by elevating a doctor’s presence online (to cite one notable example) and educating prospective patients about relevant news, trends and studies within a particular area of the health care industry. Accomplishing that goal should not require a physician to master various forms of software and coding, nor should it consume valuable hours performing administrative tasks at the expense of helping the sick and empowering the aged. Thankfully, we are in the midst of a renaissance involving the way physicians can easily establish their own respective messaging and outreach to specific individuals. We are at a moment of economic and technical transformation, where the costs for creating, marketing and mining a website – the trio of services responsible for launching a site, customizing its design and features and...

Is There a Way the Internet Can Actually Generate Jobs?

August 14, 2014

Since the great recession of 2008, unemployment has been stubbornly high. However, the level of unemployment diverges greatly between college educated (under 4%) and non-college educated (over 10%). Further, for the non-college educated youth, the situation is truly dismal. Is there any way to address this situation?   At Ocoos, we offer an internet platform for the Small and Medium Business (SMB) marketplace. Much like Facebook for social networking, the Ocoos platform does not require any programming skills to operate a full marketing/sales infrastructure. As we have engaged with the SMB market we have made the following observations:   A significant percentage of the SMB market consists of businesses run by owners who are uncomfortable with technology. They are even uncomfortable with computers much less the internet/cloud/mobile.As described in (Small Service Providers and the Digital Age) these businesses recognize the need to engage with the internet, but are not equipped...

A Marketing Services Agents: Is an Insurance Agent Model the best way to get small businesses onto the Internet?

August 6, 2014

Large enterprises with significant marketing budgets can afford to pull together a coherent marketing plan which coordinates branding, promotion, and advertising.. They do so internally or by hiring traditional advertising agencies. However, most small and medium sized entities (SMB) cannot afford a marketing agency. They are left with three significant issues:Rising Complexity: The sheer choice of available promotion opportunities is mind boggling. These include opportunities ranging from physical marketing materials (business cards, brochures, etc), media (magazine, radio, TV, newspaper, etc), outdoor advertising (billboards, signs, etc), and most recently, the Internet (website, search, social media, etc).Expertise: In most cases, SMB staff do not have the expertise to pull together a coordinated marketing plan which matches their business needs, and access to mix of resources (analytics, design, creative) needed to execute that plan.Bandwidth: SMB enterprises are constrained on...

Optimizing Schedules for Service Providers While Making Your Customers Happy!

June 13, 2014

Service providers ranging from professions as disparate as pet groomers, cpas, or golf pros have the challenge of optimizing their schedule in the face customer expectations. Part of the difficulty is that various customers value their time very differently. Let’s consider three parties: Time Sensitive Customer: A busy business owner or executive who values their time, and are typically willing to pay more for expedited service. Price Conscious Customer: Meanwhile, a retiree may well have the luxury of time, but is very sensitive to price. Service Provider: Typically, a service provider lives in a world where there is either high demand or no demand. The task of optimal scheduling is very very difficult, and the consequences of getting is wrong are dire. Further, if the service provider is mobile, all the problems of travel are added to this issue. Is there a solution? Yes. There is patented research from the University of Florida and implemented in the Ocoos (www.ocoos.com)...

The Next Step in Business Referrals

June 13, 2014

Figure 1: Networking of BusinessesSmall businesses know the power of networking in order to gain customers. With this in mind, many small businesses participate in a number of activities in order to gain customers. These include:Local BNI groups focused on referralsLocal Chambers in various networking eventsBusiness AssociationsWhile effective, these mechanisms rely on physical interaction. This means that it takes time and is expensive. Can the Internet help?Today, one can go onto the Internet and build a web presence. With this web presence, millions of businesses try to get the attention of the search engines. Much like a blade in a field of grass, all businesses start looking the same! In addition, currently the Internet has no way to expose the reputation that small businesses have built over many years, nor the partnerships which have been forged/ tested over time.Figure 2: Website Integration   With a patented technology, Ocoos solves this problem with its patented B2B...

Technology Insurance for Small Businesses

June 12, 2014

When operating a small business, one has to worry about keeping current with technology to connect with the appropriate target customers effectively. However, the world of technology moves at a very rapid pace. In just a few years, social networking and mobile devices have become critical to the success of any business. Most small businesses built their marketing and sales infrastructure (websites, ecommerce) with no real thought towards technology obsolescence. Keeping up with these technological changes can be expensive both in time and money. The cottage industry of web developers who have traditionally provided solutions have not helped the situation because they have built one-time custom solutions.   How does one insure against this risk of technological change? A small business owner has had to deal with insurance - liability, workman’s compensation, etc. But never before has someone had to worry about technology insurance.   How does one ensure against technology...

Three Reasons You do NOT want to build a Wordpress Website!

June 12, 2014

The current trend in the world of website development is toward mass customization through the use of content management toolkits such as Wordpress. What do we mean by “mass customization?” Every website is built with a different layout and functionality. This article argues that building websites using this model is very counterproductive for the vast majority of small business firms. In fact, this approach actually impedes the generation of economic value. Why? There are three significant reasons. Maintenance Costs: When a small business firm builds a website, either directly or through web developers, it has implicitly committed to the lifetime costs of maintaining that website. There are a vast number of reasons for updating a website, including a redirection or new opportunity for the business, an update in technology (the introduction of the iPad, for example), or simply a desire to take advantage of new web technology (liked Linkedin). There are many examples of small...

Power Plant Graduates Anchor Tenant

November 20, 2013

As published on www.ocalacep.com on November 20, 2013 Ocoos, the first start-up company to enter the Power Plant Business Incubator, will graduate from the facility on November 30. Founded in 2011, Ocoos offers a cloud-based platform which allows small businesses to create a web presence with mobile, e-commerce, CRM, analytics and scheduling capabilities. The company currently employs 10.   Dr. Rahul Razdan, Ocoos CEO, commented, “Our graduation comes at an exciting time in our company’s growth. In the last two years, Ocoos has had over 500 customers in its beta program. Now, we are shifting gears and accelerating business development. The Power Plant Business Incubator has been an important resource for us and we look forward to staying connected as it continues attracting, growing and graduating companies like our own.”   In 10-15 minutes, business owners can build a website on Ocoos, integrate social media and take advantage of a host of powerful tools. This allows...

The Internet: Is There a Way it Can Actually Generate Jobs?

February 4, 2013

As published on www.prweb.com on February 4, 2013 Over the last 20 years, the Internet has impacted nearly every major industry in the economy. The profound changes that have occurred are well cataloged in Mary Meeker's annual KPMG presentation (Click Here). The impact of the Internet centers on two broad themes:   Efficient connection of buyers to sellers (ex: Amazon, Netflix, etc)Utilization of physical assets through software intelligence (ex: airbnb, zipcar.)   These technologies have made many brick-and-mortar markets much more efficient, and in the process generated enormous wealth for the enabling companies (Google, Facebook, Amazon, etc.). However, the negative impact has been a net loss of jobs, and further, the newly unemployed are largely in the non college educated sector. The contrast is stark between a company like Instagram ($1B valuation and 13 employees), and the chronic unemployment situation in the non-college sector.   Can the internet actually help...

Florida Start-up Revolutionizing Marketing for Small Service Providers; Adventure Tourism is Focus of First Product Release

March 13, 2012

As published on www.prweb.com on March 13, 2012 Ocoos, http://www.ocoos.com, an Internet spin-out from the University of Florida, announces the release of their website for consumer use. Ocoos uses Internet technology to radically increase the reach and efficiency of small service providers using a vertical market approach. The adventure tourism market in Florida is a vertical market where a large number of small service providers are attempting to broaden their reach in the vast wilderness of the Internet. With this first release, Ocoos has built a platform which allows these service providers to integrate and amplify their messages with topics such as Kayaking, Fishing, Family Vacations, etc. Consumer Benefits:Ocoos helps the consumer wade through the “search” noise by building a subject matter specific platform which integrates content from services providers, noted experts, and social networking sources. With this platform, the consumer can learn from as well as contribute...